Sans Normal Nubos 22 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Binoma' by Eko Bimantara, 'FF Infra' by FontFont, 'Urania' by Hoftype, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, industrial, high impact, clear branding, modern utility, display focus, rounded, sturdy, compact, geometric, clean.
This typeface presents a heavy, solid sans structure with broad, open counters and smoothly rounded bowls. Terminals are predominantly blunt and squared-off, while curved strokes maintain a consistent, even weight that keeps forms crisp at large sizes. Uppercase letters read as compact and stable, with wide circular shapes in C/O/Q and straightforward, geometric construction in E/F/T. The lowercase is simple and functional, with single-storey a and g, a compact, arcing shoulder on n/m, and a short-armed r; numerals are similarly robust with round 0/8 and clear, blocky 4/7 forms.
Best suited for attention-driven applications such as headlines, posters, and bold brand marks where mass and presence are desirable. It can work well for short blocks of copy in marketing, packaging, and signage, especially when given comfortable leading and ample margins to offset its strong typographic density.
The overall tone is assertive and contemporary, delivering a bold, no-nonsense voice that still feels approachable thanks to its rounded curves and open interior spaces. It suggests clarity and impact rather than delicacy, with a utilitarian confidence that suits modern branding.
The design appears intended to provide a straightforward, high-impact sans with clean geometry and friendly curvature, emphasizing readability and visual authority in display contexts. Its simplified lowercase forms and sturdy numerals reinforce a practical, modern voice.
At text sizes the dense stroke weight creates a strong typographic color, so spacing and line-height will play a noticeable role in maintaining readability. Round characters (o, e, c) stay especially legible due to their generous counters, while tight joins in letters like s and a contribute to a compact, energetic rhythm.