Sans Normal Lobuj 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts, 'Manifestor' by Stawix, 'Frederik' by The Northern Block, 'TT Norms Pro' by TypeType, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, modern, impact, momentum, modernity, approachability, legibility, slanted, rounded, compact, heavyweight, soft corners.
A heavy, forward-slanted sans with broad, rounded forms and tightly controlled counters. Strokes stay largely uniform in thickness, giving the letters a dense, graphic color, while terminals and joins are softly eased rather than sharp. The italic construction feels more like an oblique slant than calligraphic cursive, with sturdy diagonals and a consistent, blocky rhythm across caps, lowercase, and figures.
Best suited to headlines, posters, and branded messaging where a bold, slanted voice is needed. It works well for sports and lifestyle graphics, packaging callouts, and attention-grabbing UI or social assets, especially at medium to large sizes.
The overall tone is assertive and energetic, with a fast, sporty feel driven by the strong slant and solid weight. Rounded shapes keep it friendly rather than aggressive, making it read as bold, contemporary, and promotional.
The design appears intended to deliver maximum impact with a forward-motion slant and rounded, geometric construction, balancing forceful presence with approachable, contemporary shapes.
Round letters (like O and 0) are strongly ovalized and stable, and the numerals match the same compact, heavyweight attitude for cohesive headline setting. Spacing appears tuned for impact at larger sizes, emphasizing a continuous, dark texture in text lines.