Sans Normal Rudov 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, book jackets, branding, packaging, warm, friendly, bookish, calm, classic, readability, approachability, contemporary classic, text comfort, soft terminals, bracketed feel, humanist, open counters, rounded joins.
A soft, humanist sans with subtly flared, serif-like terminals and gently modulated strokes. Curves are full and rounded with open counters, while straight strokes retain a slight taper that keeps the texture lively in text. Uppercase proportions are steady and readable, with smooth bowls on B, D, O and a compact, rounded G; the Q uses a short, understated tail. Lowercase forms show a single-storey a and g, rounded shoulders, and a modest ascender/descender reach that maintains an even line without feeling cramped. Numerals follow the same rounded construction, with clear, simple shapes and consistent weight distribution.
Well-suited to editorial layouts and longer-form reading where a softer, more personable texture is desired. It can also serve effectively for brand identities, packaging, and headings that benefit from a friendly voice without becoming decorative.
The overall tone is approachable and slightly traditional, combining the cleanliness of a sans with a hint of handwritten warmth at the stroke endings. It reads as calm and trustworthy rather than stark or technical, giving paragraphs a friendly, literary cadence.
Designed to bridge modern sans simplicity with a more human, slightly calligraphic finish, aiming for comfort in text and a welcoming presence in display settings. The consistent rounded construction suggests an emphasis on readability and a gentle, approachable character.
In running text the letterfit looks comfortable and slightly generous, producing an even gray value with mild calligraphic energy at joins and terminals. The rhythm favors smooth curves and softened corners, which helps maintain legibility at larger sizes while staying pleasant in continuous reading.