Sans Normal Rudud 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, ui text, branding, signage, modern, clean, neutral, friendly, readability, versatility, clarity, approachability, contemporary tone, open apertures, humanist, soft curves, ball terminals, generous spacing.
A rounded, clean sans with gently modulated strokes and soft, slightly tapered terminals. Curves are smooth and broadly drawn, with open counters and apertures that keep forms airy at text sizes. Uppercase shapes feel wide and steady, while lowercase maintains a straightforward construction with a single-storey a and g and simple, round punctuation dots. Overall spacing is generous, producing an even rhythm and a calm texture in paragraphs.
It performs well in body text and editorial layouts where an even, readable texture is important. The open shapes and clear numerals also suit UI copy, dashboards, and product interfaces, while the calm, contemporary character works for brand systems, packaging, and straightforward signage.
The tone is modern and approachable, with enough warmth in the curves to avoid a strictly technical feel. It reads as neutral and dependable, suitable for contemporary branding where clarity matters but a friendly voice is desired.
The design appears intended as a versatile, everyday sans that prioritizes readability and a smooth typographic color. Its softened terminals and open forms suggest a goal of combining functional clarity with a mild, approachable personality.
Round forms like C, O, and Q are particularly open and balanced, contributing to a smooth horizontal flow. Numerals are clear and stable with simple shapes and consistent stroke behavior, supporting comfortable reading in mixed text and UI-style contexts.