Sans Normal Ormut 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Duddy' by Letritas, 'Taz' by LucasFonts, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, direct, friendly, confident, utilitarian, impact, clarity, modernity, simplicity, visibility, geometric, blocky, compact, high legibility, clean.
A heavy, geometric sans with smooth curves and firm, straight-sided counters. Strokes are consistently thick with minimal modulation, and corners are mostly crisp with subtle rounding implied by the bowl construction. Proportions feel compact and efficient: round letters (O, C, G) are close to circular, while verticals are sturdy and dominant. Lowercase forms are simple and open, with a single-storey a and g, short ascenders/descenders, and squared terminals that keep rhythm tight at display sizes.
This font performs best where strong presence and quick readability are needed, such as headlines, posters, brand marks, packaging callouts, and wayfinding or environmental graphics. It can also serve as a bold UI or editorial accent for short phrases, labels, and navigational elements.
The overall tone is modern and straightforward, prioritizing clarity and impact over ornament. Its chunky weight and compact rhythm give it an assertive, headline-ready voice, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended as a no-nonsense geometric sans that delivers maximum visibility with a clean, contemporary silhouette. Its simplified lowercase and stable uppercase suggest a focus on broad usability in display and communication contexts.
Figures are strong and block-like with generous interior space for a bold style, helping them hold up in large type. The uppercase set reads especially stable and architectural, and the lowercase maintains a utilitarian, signage-like simplicity.