Sans Normal Ormut 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'Muller' by Fontfabric, 'EquipCondensed' by Hoftype, 'Averta PE' by Intelligent Design, and 'Interval Next' and 'Kyrial Sans Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, robust, impact, clarity, approachability, rounded, compact, clean, solid, geometric.
This typeface is a heavy, rounded sans with compact proportions and a steady, even rhythm. Strokes maintain a consistent thickness with softly curved joins and terminals that read cleanly at large sizes. Counters are relatively tight for the weight, giving letters a dense, solid color on the page, while round forms (like O, C, and G) stay smooth and regular. The lowercase uses simple, single-storey shapes and short ascenders/descenders that keep the texture uniform.
Best suited for headlines, display typography, and brand applications where strong impact is needed. It works well on posters, packaging, and signage, and can support short UI or callout text when set with generous spacing and ample size.
The overall tone is bold and assured, with a friendly, contemporary softness from its rounded geometry. It feels straightforward and approachable rather than technical, projecting clarity and impact without sharpness.
The design appears intended to deliver a modern, highly legible display voice with a soft geometric feel. Its simplified construction and uniform stroke behavior prioritize immediacy, consistency, and strong graphic presence across letters and numerals.
In text, the dense weight and compact counters create strong presence and high visual mass, favoring short lines and larger settings. The numeral set appears sturdy and headline-oriented, matching the letterforms’ simplified, geometric construction.