Sans Contrasted Ilsi 7 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: display, posters, headlines, logotypes, packaging, art deco, dramatic, editorial, retro, theatrical, graphic impact, deco revival, decorative branding, poster legibility, stencil-like, geometric, flared joins, crisp, modular.
A sharply contrasted, geometric sans with a distinctive cut-and-fill construction: many round and vertical forms are split into solid black masses and hairline strokes, creating a stencil-like rhythm without true breaks. Curves are clean and near-circular in bowls, while verticals often appear as heavy slabs paired with extremely thin connecting lines, producing striking internal counter shapes (notably in C, O, Q, e, and 8/9). Terminals tend to be crisp and abrupt, with occasional flared joins and wedge-like diagonals in letters such as A, V, W, X, and Y. Proportions are generally tall and display-oriented, with compact apertures and a strong black–white pattern that reads as much graphic as typographic.
Best suited to display sizes where the hairlines and internal splits remain clear: headlines, posters, title treatments, branding marks, and packaging that benefits from a bold graphic pattern. It can work for short subheads or pull quotes, but extended body text may feel visually busy due to the intense internal contrast and segmented forms.
The overall tone is glamorous and cinematic, evoking early-modernist display lettering with a bold, poster-ready presence. The extreme light–dark interplay feels sophisticated and theatrical, with a hint of industrial signage due to the segmented, almost inlaid look of many glyphs. Its high-impact silhouettes make it feel confident, stylized, and deliberately attention-seeking.
The design appears intended to translate Art Deco–influenced geometry into a modern, high-impact display face by combining solid masses with hairline structure. The consistent cut-and-fill motif across letters and numerals suggests a focus on decorative cohesion and immediate recognizability rather than neutrality or continuous-text readability.
In text settings the alternating heavy fills and hairline strokes create a lively, flickering texture that can dominate a layout. Round characters and numerals carry especially strong personality due to the internal splits, while simpler vertical letters (I, l, t) read more rigid and architectural, reinforcing a modular, constructed aesthetic.