Sans Contrasted Jipi 2 is a very bold, normal width, very high contrast, upright, short x-height font.
Keywords: posters, headlines, logotypes, packaging, title cards, art deco, theatrical, retro, luxurious, dramatic, display impact, deco revival, ornamental contrast, brand voice, signage feel, geometric, stencil-like, inline cut, hairline joins, wide caps.
A sharply contrasted display sans with predominantly monoline-feeling outer silhouettes interrupted by hairline connections and frequent internal cut-ins. Many glyphs use geometric bowls and straight-sided stems, with squared terminals and occasional wedge-like angles that create a carved, stencil-like rhythm. Counters are often reduced or split by thin vertical or horizontal joins, producing distinctive “inline” gaps (notably in rounded letters and numerals). Proportions lean toward wide, commanding capitals and a comparatively small x-height, with simplified lowercase forms that echo the same cut-and-fill construction.
Best suited to large sizes where the hairline joins and internal cutouts remain clear: posters, editorial headlines, title sequences, event graphics, and brand marks. It can also work for short packaging statements or labels where a bold, decorative voice is desired, rather than for long passages of body text.
The overall tone is theatrical and vintage, evoking early 20th‑century marquee lettering and Art Deco sign work. The extreme light/dark interplay feels glamorous and assertive, with a slightly eccentric, puzzle-cut character that reads as bespoke and attention-seeking.
The design appears intended to deliver a high-impact, Deco-inspired display voice by combining blocky sans geometry with dramatic stroke contrast and deliberate counter-splitting details. Its construction prioritizes memorable silhouettes and ornamental texture over neutral readability.
In continuous text the repeated internal cuts become a dominant texture, so spacing and line breaks strongly affect legibility. The numerals and round letters carry especially high personality due to the split counters and abrupt transitions between heavy shapes and hairline bridges.