Sans Normal Asmez 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aaux Next' and 'Aaux Next Wide' by Positype and 'Aaux' by T-26 (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, approachable, functional, clarity, versatility, modernity, accessibility, system feel, geometric, rounded, monoline, open apertures, uniform strokes.
A clean sans with largely uniform stroke weight and rounded curve construction. Bowls and counters are generous and mostly circular, with smooth joins and minimal modulation. Terminals are plain and crisp, with a consistent, straightforward rhythm across caps and lowercase. The lowercase shows an open, readable structure with a two-storey “a,” a single-storey “g,” and a simple, compact “t,” while figures are clear and evenly proportioned for text and interface use.
This font is well suited to user interfaces, product copy, and information design where quick recognition and consistent texture matter. It also fits modern branding systems and signage that need a clean, unobtrusive sans, while remaining comfortable for short-to-medium editorial passages and presentation graphics.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry and open forms keep it friendly and accessible without feeling informal. The result is a dependable, matter-of-fact voice suited to everyday reading.
The design appears intended as a versatile, general-purpose sans that stays readable across sizes by using open counters, clear letterforms, and a steady, even typographic color. Its geometry suggests an aim for a modern, system-friendly look with a subtly friendly warmth.
Capitals are steady and well-balanced, with broad curves in C/G/O/Q and a clean, uncomplicated diagonal logic in K/V/W/X. The numerals are simple and legible, with familiar shapes that read quickly at a glance.