Sans Normal Obgiz 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric, 'EquipCondensed' by Hoftype, 'Avenir Next Paneuropean' by Linotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, confident, impact, approachability, clarity, display, rounded, chunky, soft, compact, headline.
A heavy, rounded sans with compact proportions and broadly circular bowls. Strokes are thick and even, with softened corners and blunt terminals that keep forms sturdy and graphic. Counters are relatively tight for the weight, and spacing reads slightly condensed, producing a dense, impactful texture in lines of text. The lowercase shows a single-storey a and g, rounded i/j dots, and simple, robust joins; the numerals are wide, bold, and highly legible with smooth curves and minimal detailing.
Best suited to headlines and short bursts of copy where bold presence is desired—posters, signage, packaging, and brand marks. It can work for subheads and callouts in editorial or digital layouts, especially when paired with a lighter, calmer text face for body copy.
The overall tone is friendly and approachable while still feeling emphatic. Its soft geometry and chunky weight evoke a retro display sensibility, giving text an energetic, upbeat character without becoming decorative.
The design appears intended to deliver maximum impact with a warm, rounded voice: a geometric, no-nonsense display sans that stays readable while projecting an upbeat, approachable personality.
In longer settings the heavy color and compact spacing create strong visual mass, so it benefits from generous leading and larger sizes. Round letters (O, C, G, e) carry the style, while diagonal-heavy forms (K, V, W, X, Y) keep crisp, straight cuts that add snap to the otherwise soft rhythm.