Sans Normal Obrev 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Prenton RP' by BluHead Studio, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, friendly, playful, bold, chunky, retro, impact, approachability, display, simplicity, rounded, soft, compact, geometric, sturdy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are full and cushiony, with generous bowls (notably in O, Q, 8) and softened corners that keep the silhouette smooth rather than sharp. Counters are relatively tight and the overall rhythm is dense, giving letters a solid, poster-like presence. The lowercase follows a simple, single-storey construction where applicable (a, g), with short, sturdy terminals and minimal stroke modulation.
Best suited to headlines, posters, packaging, and bold branding where strong silhouette and friendly presence matter. It also works well for short callouts, labels, and social graphics, especially at medium-to-large sizes where the tight counters and dense rhythm remain clear.
The overall tone is friendly and approachable, with a playful, slightly retro mass that feels confident rather than formal. Its softened geometry reads warm and personable, leaning toward fun headline energy and bold brand voice.
The design appears intended to deliver maximum impact with a warm, approachable voice: a sturdy geometric base softened by rounded shaping. It prioritizes bold readability and a cohesive, upbeat display character over delicate detailing.
Distinctive details include a chunky, compact S, a small tail on Q, and numerals that are wide and weighty with strong figure/ground contrast at larger sizes. The punctuation in the sample (colon, apostrophe, question mark, ampersand) matches the same heavy, rounded construction, reinforcing a cohesive display personality.