Sans Superellipse Ponov 1 is a bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk' by Berthold, 'Elephantmen Greater & Taller' by Comicraft, 'Size' by SD Fonts, and 'Gemsbuck Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, industrial, authoritative, utilitarian, modern, space saving, high impact, clarity, modern utility, rectilinear, rounded corners, compact, sturdy.
A compact, vertically oriented sans with a strongly rectilinear construction softened by rounded corners. Curves resolve into rounded-rectangle bowls and terminals, giving letters like O, C, and G a squared-off, superelliptical feel. Strokes are heavy and uniform with minimal modulation, and the overall rhythm is tight with small internal counters and short crossbars. The lowercase follows a simplified, compact skeleton with single-storey a and g, while punctuation and figures keep the same narrow, blocky stance for consistent texture.
Best suited to headlines, posters, branding, packaging, and signage where a tight, impactful wordshape is useful. It can also work for UI labels or tabular callouts when space is limited, though its dense counters suggest using generous size and spacing for longer passages.
The tone is functional and no-nonsense, with an industrial confidence that reads as contemporary and slightly retro-influenced. Its compressed silhouette and squared curves create a sense of urgency and efficiency, making it feel assertive without becoming decorative.
The design appears intended to deliver maximum presence in minimal horizontal space, pairing a geometric, squared-curve construction with sturdy, uniform strokes for clear, repeatable impact across display settings.
Round letters are notably squarish, and joins/corners are consistently radiused, which helps prevent the dense forms from feeling brittle. The narrow apertures and counters increase visual weight in text, producing a dark, uniform color that stands out strongly in short lines.