Sans Normal Juroj 3 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Frutiger' by Linotype (names referenced only for comparison).
Keywords: ui labels, headlines, branding, signage, posters, clean, modern, technical, dynamic, neutral, emphasis, modernization, clarity, speed, oblique, geometric, crisp, smooth, open counters.
This is an oblique sans with a largely geometric construction and smooth, rounded curves. Strokes are fairly even with gentle modulation, and terminals are clean and uncomplicated, giving the letterforms a crisp silhouette. Capitals are broad and steady with open counters, while the lowercase maintains a straightforward rhythm with single-storey forms and simple bowls. Figures follow the same italic slant and feel sturdy and legible, with clear shapes and minimal decoration.
It suits situations that need a clean italic voice: interface accents, navigational labels, short headlines, and brand lockups where motion and emphasis are desirable. The open forms and steady rhythm also make it workable for brief passages, callouts, and display text in editorial or marketing layouts.
The overall tone is contemporary and pragmatic, with a forward-leaning energy from the italic angle. Its clean geometry and restrained detailing feel efficient and professional, lending a slightly technical, performance-minded character rather than a warm or handwritten one.
The design appears intended as a modern oblique companion for a geometric sans system, providing emphasis without adding ornament. It prioritizes clarity and consistency across the alphanumeric set while keeping an energetic, streamlined profile for contemporary communication.
The slant is consistent across caps, lowercase, and numerals, and spacing appears balanced for continuous reading. Round letters (like o/c/e) keep generous internal space, while diagonals and joins stay sharp, helping the font hold up in bold, high-contrast settings such as black-on-white.