Sans Rounded Tula 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G' by Berthold, 'Amostra' and 'Mohr Rounded' by Latinotype, 'Portilla Rounded Bold Sans Font' by Maulana Creative, 'Core Sans AR' by S-Core, and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, bubbly, retro, chunky, warmth, approachability, display impact, playfulness, retro flavor, soft, rounded, plump, bouncy, cheerful.
A heavy, rounded sans with inflated, cushion-like strokes and generously curved corners throughout. The letters show compact counters and smooth, continuous curves, giving the forms a soft, sculpted feel rather than a geometric one. Terminals are consistently rounded, joins are thick and friendly, and the overall rhythm favors bold, simplified silhouettes that remain clear at display sizes.
Best suited to headlines, posters, and logo/branding work where a bold, friendly voice is needed. It also fits packaging, stickers, and playful editorial callouts, especially in contexts aimed at families or youth. For longer text, it benefits from larger sizes and comfortable spacing to preserve readability.
The tone is upbeat and approachable, with a whimsical, toy-like warmth that reads as fun and inviting. Its chunky softness suggests casual confidence and a retro-pop sensibility, making it feel more conversational than formal.
Designed to deliver maximum impact with a soft, welcoming edge, prioritizing bold legibility and an instantly recognizable silhouette. The rounded construction and simplified detailing point to an intention of creating a playful display sans that feels approachable and modern-retro rather than technical or minimalist.
The strong ink coverage and tight internal spaces can cause counters to close up as sizes get smaller, so it performs best when given breathing room through generous sizing and modest tracking. Numerals match the letters in weight and roundness, maintaining a cohesive, approachable texture in mixed alphanumeric settings.