Sans Normal Efmal 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, infographics, modern, clean, friendly, efficient, lively, readability, contemporary tone, soft emphasis, clarity, versatility, humanist, rounded, open apertures, soft terminals, slanted.
A slanted sans with gently rounded construction and a smooth, even stroke. Curves are generous and open, with wide circular counters in letters like C, O, and Q, while joins remain crisp and uncluttered. Terminals are mostly clean and slightly softened rather than sharply cut, helping the design keep a calm rhythm in both uppercase and lowercase. The lowercase shows straightforward, readable forms with open shapes (notably in e, c, and s), and numerals follow the same simple, curved logic with clear silhouettes.
This font suits interface copy and product communication where a clean, contemporary voice is needed, and it can also serve well in editorial layouts for pull quotes, subheads, and short passages. The slanted style makes it useful for emphasis in branding, presentations, and infographic labels where a sense of motion and clarity are both desirable.
The overall tone is contemporary and approachable, combining a technical neatness with a mild, human warmth. Its slant adds motion and emphasis without feeling dramatic, making it read as active and communicative rather than formal or rigid.
The design appears intended to provide a modern italic sans that stays highly legible and calm, prioritizing open forms and a smooth reading texture. It aims to deliver emphasis through slant and rounded construction rather than decorative features, keeping the voice versatile across digital and print contexts.
Spacing appears comfortably open in the sample text, supporting continuous reading while preserving a tidy, consistent texture. The slant is steady across letters and figures, and the round forms stay visually stable at larger sizes, suggesting a design aimed at clarity and smooth rhythm.