Sans Normal Nulay 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Heavitas Neue' by Graphite, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, bold, approachable, retro, impact, friendliness, display clarity, brand voice, simplicity, rounded, soft corners, geometric, compact counters, chunky.
A heavy, rounded sans with simplified, geometric construction and softly eased corners. Curves are broad and circular, while joins and terminals tend to be blunt and clean, giving the letters a chunky, monolithic feel. Counters are relatively compact, and many forms lean toward single-storey, highly simplified shapes, reinforcing a strong silhouette and high impact at display sizes. Numerals follow the same sturdy, rounded logic with closed, weighty forms and minimal internal detailing.
Best suited for bold headlines, posters, signage, and brand marks where immediate presence is needed. It also fits packaging and social graphics that benefit from a friendly, punchy voice, especially when set in short phrases or stacked layouts.
The overall tone is cheerful and approachable, with a playful, slightly retro poster sensibility. Its soft geometry and compact apertures read as friendly rather than technical, projecting confidence and warmth in short bursts of text.
Designed to deliver maximum impact with a soft, welcoming character, combining geometric roundness with sturdy stroke mass for clear, iconic letterforms. The emphasis appears to be on display readability and a memorable, upbeat personality rather than fine text setting.
The font’s massing creates strong word shapes and dense lines, which can reduce openness in smaller settings; it performs best when given breathing room through generous tracking and line spacing. Its rounded geometry stays consistent across caps, lowercase, and figures, supporting cohesive branding applications.