Sans Normal Likug 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, 'NeoGram' by The Northern Block, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, assertive, dynamic, modern, punchy, emphasis, impact, motion, branding, display strength, oblique, rounded, compact, blocky, geometric.
A heavy, oblique sans with compact proportions and rounded geometry. Strokes are thick and uniform with minimal contrast, producing solid, ink-trap-free silhouettes and tight interior counters. The italic slant is consistent across caps, lowercase, and figures, with a forward-leaning rhythm and slightly squared terminals that keep shapes feeling firm rather than calligraphic. Curves in letters like C, G, O, and S are smooth and near-geometric, while diagonals (A, K, V, W, X) read cleanly and strongly, giving the face a dense, high-impact texture in lines of text.
Best suited for short, high-impact settings such as headlines, posters, sports and event branding, packaging callouts, and large-format signage where bold oblique emphasis is desired. It can also work for brief subheads or pull quotes, but its dense weight and tight counters suggest using generous size and spacing for longer text.
The overall tone is energetic and forceful, with a sporty, poster-like confidence. Its forward slant and stout forms convey motion and urgency, making it feel modern and performance-driven rather than delicate or formal.
The design appears intended to deliver maximum emphasis in a compact, forward-leaning voice—combining geometric roundness with stout construction to create fast, assertive display typography that holds up in energetic branding contexts.
The numerals match the overall heft and slant, reading clearly at display sizes with broad bowls and sturdy joins. Letterforms appear intentionally simplified and robust, prioritizing impact and consistency over fine detail.