Serif Normal Jefi 12 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: body text, books, editorial, longform, reports, classic, formal, authoritative, literary, readability, editorial tone, print tradition, formal utility, bracketed serifs, transitional, crisp, sharp terminals, open counters.
A conventional serif with bracketed serifs and a crisp, print-oriented drawing. Strokes show clear thick–thin modulation with sturdy verticals and finer joins, producing a steady typographic color at text sizes. Capitals are relatively wide with well-defined hairlines and strong, straight-sided stems, while the lowercase keeps open counters and compact, slightly angular joins that read cleanly. Figures are lining and serifed, with a balanced mix of straight and curved forms and consistent alignment.
Well suited for body copy in books, magazines, and other long-form reading where a familiar serif texture is desirable. It also performs well for formal documents, reports, and headlines that benefit from a classic, authoritative tone and crisp letterforms.
The overall tone is traditional and composed, conveying an editorial, bookish seriousness. Its sharp serifs and confident contrast give it an authoritative voice suited to formal communication without feeling ornamental.
The design appears intended as a reliable, conventional text serif that prioritizes readability and a traditional print feel. Its balanced proportions and controlled contrast suggest a focus on versatile editorial typography across headings and paragraphs.
Rhythm in running text is even and structured, with distinct word shapes and clear differentiation between similar forms (such as I, l, and 1). The italic is not shown; the visible style maintains a strictly upright, text-first character.