Sans Normal Nunam 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Pluto Sans' by HVD Fonts, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Helios Antique' by W Type Foundry, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, high impact, approachability, display clarity, bold branding, rounded, soft, bulky, stout, compact.
A heavy, rounded sans with broad proportions and sturdy, uniform strokes. Curves are generously softened, producing full bowls and thick terminals, while counters remain relatively open for a weight this high. The lowercase shows simple, single-storey forms (notably a and g), with minimal modulation and a steady, even rhythm. Numerals are similarly robust and rounded, with an oval 0 and dense, blocky figures designed for impact.
Best suited to headlines, large-scale display, and short statements where its weight and rounded forms can carry personality. It works well for branding, packaging, event graphics, and signage that needs high impact and a friendly voice, while extended small-size reading is less ideal due to its dense typographic color.
The overall tone is friendly and approachable, with a bold, poster-like presence that reads as upbeat rather than severe. Its soft geometry and chunky proportions give it a casual, slightly retro feel suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with a warm, accessible character. By combining thick, even strokes with rounded geometry and straightforward letterforms, it prioritizes quick recognition and bold, contemporary display utility.
In longer text, the dense color creates a strong typographic texture, making spacing and line breaks important to preserve clarity. The simplified forms and rounded joins help keep the type from feeling harsh despite its mass.