Sans Normal Nudij 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Heavitas Neue' by Graphite, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, display impact, approachability, clarity, rounded, soft corners, geometric, chunky, compact counters.
A heavy, rounded sans with broad proportions and simple geometric construction. Strokes are consistently thick with minimal modulation, and curves are full and smooth, giving bowls and rounds a sturdy, inflated feel. Terminals are clean and mostly squared-off, while joins and interior corners are slightly softened; counters remain clear but relatively compact at this weight. Overall spacing feels generous for a display cut, producing a solid, high-impact texture in words and lines.
Best suited to headlines and short-to-medium display text where its mass and rounded geometry can carry personality and presence. It works well for brand marks, packaging, signage, and social graphics that need friendly impact, and it can support large, bold UI callouts when ample space is available.
The tone is upbeat and approachable, balancing a friendly softness with assertive weight. It reads as contemporary and informal, with a slightly playful, poster-like energy that still feels orderly and controlled.
The design appears intended as a high-impact display sans that stays readable through simplified shapes, open-enough counters, and consistent stroke weight, while projecting a friendly, contemporary voice.
Round letters like O/C/G and the lowercase o/e show a strongly circular logic, while diagonals (A/V/W/X) stay crisp and stable, reinforcing the geometric, no-nonsense construction. Numerals match the same bold, rounded rhythm, making mixed text and figures feel cohesive.