Sans Superellipse Yedi 7 is a very bold, wide, high contrast, italic, normal x-height font visually similar to 'Serpentine EF' by Elsner+Flake, 'FF TradeMarker' by FontFont, 'Serpentine' and 'Serpentine Sans' by Image Club, and 'Serpentine' by Linotype (names referenced only for comparison).
Keywords: sports branding, motorsport, gaming, headlines, posters, sporty, aggressive, techy, futuristic, confident, speed emphasis, impact, modernity, branding, slanted, oblique, angular, compact counters, rounded corners.
A heavy, slanted sans with squarish, rounded-rectangle construction and sharply cut terminals. Curves are tightened into superellipse-like bowls, while joins and corners stay crisp, giving the outlines a machined, performance-oriented feel. Strokes appear dynamically modulated in places due to angled cuts and compressed counters, creating strong internal shapes (notably in O/0, B, P, R) and a punchy rhythm. The lowercase follows a compact, forward-leaning structure with sturdy stems and minimal aperture opening, keeping word shapes dense and cohesive.
Best for display applications such as sports identities, esports or gaming graphics, automotive and motorsport themes, punchy poster headlines, and bold packaging callouts. It works well where short bursts of text need to look fast and assertive, and where the strong slant can act as a built-in emphasis.
The overall tone is fast, forceful, and engineered—suited to high-energy messaging where impact and momentum matter. Its forward slant and squared rounding suggest speed, competition, and modern hardware aesthetics rather than softness or restraint.
The design appears intended to deliver maximum impact with a sense of speed and technical precision, combining rounded-rectangle geometry with sharp, directional cuts to produce a robust, modern display voice.
Numerals and capitals read as headline-oriented, with tight counters and angular slicing that can reduce clarity at smaller sizes but increases drama at display scale. The letterforms maintain consistent rounding across bowls and corners, helping the set feel unified even with aggressive terminal cuts.