Sans Superellipse Yehi 7 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, urgent, punchy, aggressive, modern, impact, speed, emphasis, modernity, branding, slanted, blocky, rounded corners, compact counters, high impact.
This typeface uses heavy, forward-leaning forms with wide proportions and a compact internal rhythm. Strokes are mostly monolinear with subtly modulated joins, and terminals are clean and squared off with softened, rounded corners. Curves read as superelliptical—more like rounded rectangles than perfect circles—giving bowls and counters a tight, muscular feel. The italic slant is consistent and combined with broad letterforms and short apertures, producing dense word shapes and strong horizontal momentum.
Best suited to high-impact applications such as sports identities, event graphics, promotional headlines, and bold packaging callouts. It also works well for short UI or product-marketing phrases where a sense of speed and emphasis is desired, rather than for extended reading text.
The overall tone is fast, forceful, and energetic, with a distinctly athletic, performance-driven attitude. Its chunky shapes and slanted stance convey urgency and motion, making it feel confident and assertive rather than neutral or conversational.
The design appears intended to deliver maximum impact with a sense of motion: a wide, slanted sans built around rounded-rectangle geometry for strong, contemporary word shapes. The consistent forward angle and compact counters prioritize bold presence and immediate recognizability in display settings.
The sample text shows strong color and tight counters at display sizes; in longer lines the bold weight and closed apertures create a compact texture. Figures are similarly heavy and slanted, matching the lettering’s forward drive.