Sans Superellipse Finiy 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, esports, product logos, sporty, techy, aggressive, dynamic, futuristic, speed cue, display impact, modern branding, industrial clarity, rounded, oblique, compact, blocky, streamlined.
A heavy, oblique sans built from rounded-rectangle geometry and softened corners. Strokes are thick and even, with minimal modulation, producing a dense, high-impact silhouette. Many terminals are horizontally sliced or sheared, creating a fast, aerodynamic rhythm; bowls and counters tend to be squarish-round rather than purely circular. The overall spacing and proportions favor strong word shapes and sturdy numerals, with simplified, blocklike forms that stay clear at display sizes.
Best suited to short, prominent text where impact matters: sports identities, esports/team marks, event posters, tech or automotive promotions, and bold packaging callouts. It can also work for UI labels or section headers when you want a strong, kinetic tone, but the dense weight and stylized cuts suggest using it sparingly for longer reading.
The font communicates speed and force: a forward-leaning, performance-oriented voice with a modern, engineered edge. Its rounded construction keeps it approachable, but the cut terminals and aggressive slant push it toward action, competition, and tech-forward branding.
The design appears intended to blend rounded, superelliptical construction with speed cues from an oblique stance and sliced terminals. The goal is a modern display sans that feels powerful and contemporary while remaining clean and highly legible in large sizes.
Several glyphs show deliberate horizontal notches/slices (notably in letters like S and some numerals), which adds motion and a distinctive signature. Curves are consistently squircle-like, giving the family a cohesive industrial feel across caps, lowercase, and figures.