Sans Normal Yeru 2 is a very bold, narrow, high contrast, upright, short x-height font visually similar to 'Ad Design JNL' by Jeff Levine, 'MVB Diazo' by MVB, 'Orecla' by Maulana Creative, 'Merchanto' by Type Juice, and 'Greeka' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, album covers, apparel, gritty, handmade, playful, raw, retro, analog feel, rugged impact, casual voice, print texture, headline punch, distressed, inked, rough-edged, textured, blunt.
A compact, heavy sans with blunt terminals and visibly distressed contours, as if printed with worn rubber type or brushed with thick ink. Strokes are dense and dark, with irregular edge chatter and occasional nicks that create a tactile texture. Counters are generally small for the weight, and round forms feel slightly squashed and uneven, contributing to an organic rhythm while maintaining straightforward, upright construction.
Works best for display settings where texture is a feature: posters, album artwork, event flyers, packaging, and apparel graphics. It can add grit and immediacy to headlines, short subheads, and pull quotes, especially in music, skate/street, craft, or vintage-inspired branding. For longer passages, it’s most effective in larger sizes where the rough edges and tight counters remain clear.
This font conveys a rough, handmade energy with a confident, no-nonsense attitude. The uneven edges and inky texture give it a gritty, analog feel that reads as informal, playful, and slightly rebellious rather than polished or corporate.
The design appears intended to mimic imperfect, physical lettering—like worn letterpress, stamped signage, or heavily inked display type—while keeping the underlying shapes simple and legible. Its texture and compact heft prioritize personality and impact over refinement, making the “printed artifact” effect part of the voice.
The uppercase is sturdy and blocky, while the lowercase keeps a compact, rounded feel with single-storey forms in places, reinforcing an informal tone. Numerals match the same rugged weight and texture, and the overall spacing feels tight, enhancing the dense, punchy silhouette.