Sans Normal Addis 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, headlines, posters, editorial, clean, modern, neutral, dynamic, technical, clarity, modernity, forward motion, functional emphasis, oblique, rounded, monoline, open apertures, smooth curves.
This typeface is an oblique sans with smooth, rounded construction and largely monoline strokes. Letterforms lean consistently with a steady rhythm and generous interior spaces, giving counters a clear, open feel (notably in C, G, O, and e). Curves are clean and geometric-leaning, while joins and terminals stay crisp and straightforward rather than calligraphic. The lowercase is compact and orderly, with simple single-storey forms (a, g) and a modest, readable dot on i/j; numerals follow the same streamlined, rounded logic with clear differentiation (notably the open 4 and curved 2/3).
It works well for UI labels, navigation, and product surfaces where a clean sans with a built-in slant can add emphasis. The rounded, open shapes also suit contemporary branding, short editorial callouts, and headline settings that need a modern, efficient voice.
The overall tone is contemporary and practical, with an energetic forward slant that adds motion without becoming expressive or decorative. Its restrained shapes and even color feel matter-of-fact and professional, suited to interface and informational settings while still feeling friendly due to the rounded geometry.
The font appears designed to provide a neutral, modern sans voice with a consistent oblique posture for emphasis and motion. Its geometric rounding and open counters suggest an intention toward clarity and a smooth, contemporary texture in both display and text use.
The design maintains consistent curvature and spacing across the set, producing a smooth texture in running text. Several forms show open apertures and simplified details that favor clarity at small to medium sizes, while the oblique angle gives headings a subtle emphasis without relying on heavy weight.