Sans Superellipse Ukgip 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Newspoint' by Elsner+Flake, 'Glober' by Fontfabric, 'Gate A1' and 'News Gothic' by ParaType, 'NuOrder' by The Northern Block, and 'Ronnia' by TypeTogether (names referenced only for comparison).
Keywords: ui labels, app branding, signage, headlines, packaging, friendly, modern, approachable, clean, confident, approachability, clarity, modern branding, screen readability, friendly geometry, rounded, soft, geometric, compact, high legibility.
A heavy, rounded sans with smooth superelliptical curves and gently squared counters that create a soft-rectangular rhythm. Strokes are consistently thick with minimal contrast, terminals are broadly rounded, and joins are clean, giving the forms a sturdy, uniform color. Proportions feel compact and efficient, with open apertures and simplified details that keep letterforms clear at a glance; numerals share the same rounded, robust construction.
Well-suited to interface typography, wayfinding, and product contexts where a strong, soft-edged voice is desired. It performs best in headlines, labels, and short paragraphs, and can support brand systems that need a modern, friendly geometric feel.
The overall tone is friendly and contemporary, balancing warmth from the rounded geometry with a straightforward, no-nonsense solidity. It reads as approachable and product-oriented rather than editorial or ornamental, projecting clarity and reliability.
The font appears designed to deliver a sturdy, highly legible voice with a softened geometric character—combining strong presence with approachable rounded forms for contemporary digital and branding use.
The design’s rounded-rectangle logic is especially evident in bowls and counters, which stay smooth and controlled rather than perfectly circular. The bold weight and compact shapes produce strong presence in headings while maintaining readability in short blocks of text.