Sans Superellipse Omrud 10 is a very bold, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, retro, quirky, punchy, friendly, space-saving impact, friendly display, retro flavor, handmade texture, condensed, rounded, soft corners, blunt terminals, compact.
A condensed, heavy sans with softened, rounded-rectangle construction and blunt terminals. Strokes are largely monolinear, giving it a solid, poster-like color, while counters stay relatively tight in letters like a, e, and s. Curves tend to resolve into squarish bowls and shoulders, and many joins feel slightly pinched or tapered, adding a subtly irregular, hand-cut rhythm. The uppercase reads tall and compact, while the lowercase maintains a sturdy, blocky presence; figures are similarly narrow and weighty for tight settings.
Best suited to short, high-impact settings such as headlines, posters, packaging, and bold brand marks where its compact width and heavy stroke can maximize presence in limited space. It can also work for signage and labels when paired with generous tracking and ample line spacing.
The overall tone is bold and approachable, with a quirky, mid-century display energy. Its rounded geometry and compact proportions feel friendly rather than formal, while the slightly uneven details add character and a handmade, screenprint-like attitude.
The design appears intended to deliver a compact, attention-grabbing display voice with friendly rounded geometry and a touch of irregularity, balancing strong legibility at large sizes with a distinctive, characterful texture.
In longer text the dense weight and tight apertures create strong texture, so spacing and line length will matter for comfort. The tall vertical emphasis and rounded-rect forms give headlines a distinctive silhouette that stands out even at a distance.