Sans Superellipse Olmag 5 is a very bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, punchy, casual, space saving, high impact, warmth, nostalgia, approachability, rounded, condensed, soft corners, chunky, quirky.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes stay broadly even, with little modulation, producing dense dark shapes and a steady texture in headlines. Counters are small and often squarish, and several joins pinch slightly, giving an intentionally handmade, irregular rhythm rather than strict geometric precision. Curves tend toward superelliptical arcs, while terminals are blunt and rounded, keeping the overall silhouette sturdy and approachable.
Best suited to display contexts where strong, condensed shapes can carry personality—headlines, posters, packaging, logo wordmarks, and bold signage. It can also work for short UI labels or callouts when a friendly, attention-grabbing voice is desired, but it’s less ideal for extended body text due to its dense texture and tight counters.
The letterforms read bold and upbeat, with a slightly goofy, mid-century display energy. Its compressed proportions and bouncy inconsistencies add personality, making it feel informal and attention-seeking rather than neutral or corporate. The overall tone is friendly and nostalgic, suited to designs that want warmth and immediacy.
The design appears aimed at delivering maximum impact in limited horizontal space while keeping a warm, rounded tone. Its softened geometry and slightly irregular details suggest a deliberate move away from sterile minimalism toward a more human, retro-leaning display voice.
In text samples the strong vertical emphasis and tight internal spaces create high visual impact, especially at larger sizes. The rounded, boxy counters and compact spacing can make long passages feel dense, while short words and titles remain clear and characteristic.