Sans Normal Osbov 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Epoca Pro' by Hoftype; and 'Acto', 'Diple', and 'Prelo Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, modern, friendly, confident, straightforward, impact, clarity, modernity, simplicity, utility, geometric, rounded, blocky, compact, clean.
This typeface is a heavy, geometric sans with rounded curve construction and broadly uniform stroke weight. Counters are relatively compact, producing a dense, high-impact texture in text. Terminals are clean and mostly straight-cut, while bowls and rounds lean toward circular forms (notably in C, O, Q, and the numerals). The lowercase shows simple, sturdy shapes with single-storey a and g, a short-shouldered r, and a compact e with a small aperture, reinforcing an efficient, utilitarian rhythm.
It suits short, high-impact applications such as headlines, posters, identity marks, packaging, and bold interface or wayfinding callouts. The dense texture and tight apertures make it most effective at larger sizes where its rounded geometry and strong silhouettes can read clearly.
The overall tone is direct and contemporary, with a friendly softness coming from the rounded geometry. Its weight and compact counters communicate confidence and urgency, making it feel assertive without becoming sharp or aggressive.
The design appears intended to provide a modern, geometric sans voice with maximum impact and simple, consistent forms. Its construction prioritizes strong silhouettes, even weight, and compact spacing for emphatic display typography.
The figures are robust and highly legible at display sizes, with wide, stable forms and minimal internal detail. Diacritics and punctuation are not shown here, but the visible core alphabet and numerals maintain consistent geometry and a strong, even color across lines.