Sans Normal Kemek 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Hedley New' and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, modern, energetic, add speed, grab attention, modernize tone, project strength, oblique, geometric, compact, punchy, sturdy.
A heavy, oblique sans with compact proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, and curves read as clean ellipses with crisp terminals. The italic slant is pronounced, giving letters a forward-leaning stance, while counters stay fairly open for the weight. Overall spacing feels tight and efficient, producing a dense, impactful texture in words and lines of text.
Best suited to short, high-impact settings such as headlines, promotional graphics, sports-related branding, and bold editorial callouts. It can also work well for signage and packaging where a compact, fast-looking italic voice helps grab attention quickly.
The overall tone is assertive and kinetic, with a strong “in motion” feel driven by the steep slant and solid color. It comes across as sporty and contemporary rather than formal, emphasizing energy, speed, and confidence.
The design appears intended to deliver a strong, modern italic voice that reads as fast and athletic while maintaining clean, uncomplicated shapes. It prioritizes visual momentum and solid typographic color for display use.
Capitals have a sturdy, simplified geometry and the numerals match that same robust, compact rhythm. Round letters like O and 0 are smooth and even, while diagonals (V, W, X, Y) appear strong and stable, reinforcing the font’s punchy, forward character.