Sans Normal Allar 3 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage ui, friendly, modern, approachable, confident, clean, display impact, friendly clarity, modern branding, readability, rounded, soft, geometric, open counters, high legibility.
A rounded, geometric sans with broad proportions and a sturdy, even stroke. Curves are smooth and near-circular, while joins and terminals stay clean and unembellished, producing a consistent, contemporary texture. Counters are generally open and generous, and the tall lowercase structure gives the text a large, readable footprint. The overall rhythm is spacious and steady, with wide letterforms that create a strong horizontal presence.
This font performs best in display and headline settings where its wide proportions and rounded geometry can project a strong, friendly presence—such as branding, packaging, posters, and editorial titles. It can also work for short UI labels and signage where large x-height and open counters help quick recognition, especially at medium-to-large sizes.
The tone is modern and approachable, balancing confidence with a soft, friendly edge. Its wide stance and rounded forms feel contemporary and inclusive rather than technical or severe, making it well suited to upbeat, user-facing messaging.
The design appears intended to deliver a contemporary geometric voice with maximum clarity and a welcoming feel. By combining wide set proportions, simplified construction, and consistent stroke behavior, it aims to be impactful in titles while remaining easy to read in short passages.
Distinctive wide capitals and rounded bowls give headlines a bold silhouette, while the lowercase maintains clarity through simple shapes and open apertures. Numerals follow the same rounded, geometric logic, supporting consistent color in mixed alphanumeric settings.