Sans Normal Ulkug 1 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, hand-drawn, whimsical, retro, casual, approachability, personality, readability, informality, rounded, open counters, soft terminals, humanist, lively.
A compact, rounded sans with a gently humanist construction and softly tapered terminals. Strokes show subtle modulation, giving curves a slightly calligraphic feel without becoming overtly script-like. Proportions are tall and slim, with small lowercase bodies and relatively long ascenders/descenders that add vertical liveliness. Curves are generous and open, and joins stay smooth, producing an overall airy texture in words despite the condensed footprint.
Best suited to display and short-to-medium text where character is desired—brand marks, packaging, event posters, café/retail signage, and editorial headlines. It can also work for invitations, educational or children’s materials, and social graphics where a warm, informal tone improves approachability.
The font reads as approachable and playful, with a lightly quirky, handmade rhythm. Its soft curves and unevenly lively silhouettes suggest an informal, friendly tone rather than a strict geometric or corporate voice. The overall impression leans nostalgic and storybook-like, suited to cheerful, conversational messaging.
The design appears intended to blend clean sans clarity with a hand-touched, personable rhythm. By pairing rounded construction with subtle stroke shaping and tall, compact proportions, it aims to remain readable while delivering a distinctive, friendly voice for expressive typography.
The alphabet shows noticeable personality in several forms (e.g., lively diagonals and rounded bowls), which creates distinctive word shapes and a slightly animated line of text. Numerals are similarly slender and rounded, maintaining consistency with the letterforms and keeping a light, personable feel.