Sans Superellipse Utrut 7 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Avionic' by Grype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, tech, sci‑fi, industrial, futuristic, sporty, impact, futurism, mechanical, clarity, display, square‑rounded, extended, geometric, modular, stencil‑like.
This typeface is built from broad, squared-off forms with generously rounded corners, giving many letters a superelliptical, rounded-rectangle skeleton. Strokes are thick and even, with mostly straight joins and minimal modulation; curves are reduced to corner radii rather than fully circular bowls. Counters tend to be rectangular and compact, apertures are tight, and terminals are blunt. Diagonals (V/W/X/Y/K) are crisp and angular, while round letters (O/Q/C/G) read as softened boxes, producing a distinctly modular rhythm across words and lines.
Best suited to short, attention-grabbing settings such as headlines, posters, product branding, and logo work where its wide, blocky silhouettes can dominate the page. It also fits display use in tech and gaming visuals, UI titles, and signage where a futuristic, engineered voice is desired.
The overall tone is technological and engineered, with a confident, high-impact presence. Its squared geometry and tight apertures suggest a utilitarian, forward-looking aesthetic associated with interfaces, machinery, and sport/transport graphics rather than organic or literary settings.
The design appears intended to translate rounded-rectangle geometry into a bold display sans with a strong horizontal footprint. By emphasizing squared counters, tight apertures, and blunt terminals, it aims for a clean, mechanical look that remains friendly through softened corners.
Several forms introduce small cut-ins and stepped details (notably in S, G, and some numerals), adding a slightly stencil-like, segmented flavor without breaking the characters apart. The lowercase follows the same squared logic, keeping a consistent, constructed feel between cases.