Serif Normal Boduy 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Northlake' by Komet & Flicker, 'MVB Dovetail' by MVB, 'Brava Slab' by Rafael Jordan, 'LFT Etica Sheriff' by TypeTogether, and 'Haboro Slab' and 'Haboro Slab Soft' by insigne (names referenced only for comparison).
Keywords: headlines, packaging, posters, book covers, branding, friendly, storybook, vintage, cozy, cheerful, approachability, retro warmth, display impact, brand character, readable heft, bracketed, rounded, soft serifs, sturdy, display-ready.
A heavy, softly modeled serif with rounded terminals and generously bracketed serifs that read as small, bulb-like feet. Strokes are robust and low in contrast, with smooth curves and a slightly bouncy rhythm created by softened joins and subtly irregular-looking ink-trap-like notches in places (notably in forms like S, a, and e). Counters are compact but open enough for readability, and the overall texture is dark and even, with a pronounced, friendly silhouette rather than sharp calligraphic detailing.
Best suited to headlines, titles, and short-to-medium text where a bold, friendly serif voice is needed—such as packaging, editorial display, book covers, and brand marks. The dense color and rounded serif treatment help it hold up well at larger sizes and in high-contrast reproduction contexts.
The font projects a warm, approachable personality with a retro, storybook flavor. Its rounded details and chunky serifs add a hand-wrought, comforting tone that feels more playful than formal while still staying within a classic serif idiom.
The design appears intended to blend traditional serif structure with softened, contemporary-friendly shaping, creating a confident display serif that feels inviting rather than severe. It prioritizes strong silhouette and an even, dark typographic color to deliver character and impact in prominent text settings.
Capitals are sturdy and broad with prominent serif cues, while lowercase forms keep a compact, comfortable reading rhythm; the two-storey a and g support conventional text setting. Numerals share the same soft, weighty construction and feel well-matched for headings and short runs of copy where a distinctive, amiable texture is desired.