Sans Superellipse Utnow 13 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, logotypes, posters, packaging, futuristic, tech, industrial, gaming, sci-fi, distinct identity, tech aesthetic, display impact, geometric consistency, rounded corners, squared forms, low contrast, blocky, geometric.
A geometric sans built from squared, superellipse-like forms with generously rounded corners and uniform stroke weight. Curves resolve into rounded rectangles rather than circles, giving counters a boxy, engineered feel. Terminals are mostly straight and cut cleanly, with occasional angled joins in diagonals that keep the rhythm crisp at display sizes. Proportions read broad and stable, with compact apertures and consistent spacing that emphasizes a modular, screen-friendly texture.
Best suited to headlines and short-form settings where its distinctive rounded-square geometry can read clearly—such as tech branding, gaming titles, posters, product packaging, and UI-style graphics. It can also work for labels or navigation elements when large enough to keep apertures and interior spacing open.
The overall tone is futuristic and technical, with an industrial, interface-like presence. Its rounded-square construction feels modern and synthetic—more machine-made than humanist—suggesting speed, hardware, and digital environments.
The design appears intended to deliver a strongly recognizable, modern voice by standardizing forms around rounded rectangles and consistent strokes. It prioritizes a cohesive, constructed look that signals technology and contemporary design while remaining legible in prominent, display-oriented use.
Round letters like O and Q are distinctly squarish, reinforcing the typeface’s signature silhouette, while diagonals (e.g., in V/W/X) introduce sharp facets that add energy. Numerals follow the same rounded-rectangle logic, producing a cohesive alphanumeric set well-suited to bold, high-contrast layouts.