Sans Normal Kagok 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, clarity, modernity, oblique, rounded, geometric, compact, heavy.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are monolinear and low-contrast, with squared-off terminals that read cleanly at display sizes. Counters are generally open and circular/elliptical, and curves stay taut rather than calligraphic. The overall rhythm is steady and solid, with a consistent forward slant and a slightly compressed feeling in some lowercase shapes that helps maintain density and impact.
Best suited for headlines, short statements, and branding where a strong, forward-leaning emphasis is desirable. It works well on posters, packaging, and sports or lifestyle graphics, and can serve as a punchy secondary typeface for UI or editorial callouts when used at larger sizes.
The font projects an energetic, assertive tone with a strong sense of motion from its consistent slant. Its rounded geometry keeps the voice approachable rather than aggressive, while the weight and width give it a bold, headline-ready presence.
The design appears intended to deliver high-impact, modern communication with a built-in sense of speed. It prioritizes bold presence and clean geometric legibility over delicate detailing, aiming for dependable performance in prominent display settings.
Uppercase forms lean toward simple geometric skeletons with smooth joins, while the lowercase shows more utilitarian shapes designed for sturdy texture in lines of text. Numerals follow the same rounded, monolinear logic, reading as clear, display-oriented figures with a firm, contemporary feel.