Sans Superellipse Umfi 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, techno, futuristic, industrial, sporty, retro, impact, modernity, strength, systematic, squared, rounded, boxy, modular, compact.
A heavy, squared sans built from rounded-rectangle geometry, with superelliptical bowls and corners that soften an otherwise blocky structure. Strokes stay consistently thick, with flat terminals and crisp inner counters that create a sturdy, engineered texture. Curves are minimized in favor of chamfered-feeling arcs and rectangular apertures, giving letters a modular, almost stencil-like rhythm. The numerals follow the same rounded-box construction, producing a cohesive, tightly controlled set with strong fill and clear silhouettes at display sizes.
Best suited to headlines, logos, and short display copy where its dense weight and rounded-square construction can read as a deliberate stylistic choice. It also fits product packaging, tech-themed branding, esports or motorsport graphics, and interface-style titling where a robust, geometric voice is needed.
The overall tone feels technical and machine-made—confident, fast, and slightly retro-futurist. Its squared rounds and dense color evoke sci‑fi interfaces, motorsport graphics, and industrial labeling rather than casual or literary typography.
The design appears intended to merge the friendliness of rounded corners with the authority of a squared, industrial framework. By standardizing curves into superelliptical forms and keeping stroke weight steady, it aims to deliver high-impact display typography with a distinctly engineered, futuristic flavor.
Spacing and letterfit appear compact in running text, contributing to a solid, continuous typographic “bar” when set in all caps. Distinctive rounded-square counters in characters like O/C/D and the squared shoulders in forms like n/m reinforce the geometric, systemized look.