Sans Superellipse Usbi 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type, 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'Eurocine' by Monotype, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, technical, modern, industrial, confident, clean, impact, clarity, modernization, systematic, rounded corners, squared bowls, geometric, compact counters, sturdy.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Curves resolve into superellipse-like bowls, giving letters such as O, C, and G a squared-round silhouette rather than a true circle. Strokes are monolinear with a dense, compact internal whitespace; apertures and counters stay relatively tight, which reinforces a solid, blocky texture. Terminals are blunt and clean, diagonals are sturdy (A, V, W, X), and the overall rhythm is even and built for impact at larger sizes.
Best suited to display settings where strong presence and clear silhouette matter—headlines, posters, logos/wordmarks, packaging, and environmental or UI labeling. It can work in short text blocks when generously spaced, but its dense counters and heavy color will be most comfortable at medium-to-large sizes.
The tone is contemporary and engineered, with an assertive, no-nonsense presence. Its rounded geometry keeps it approachable, but the squared forms and tight counters skew it toward tech, product, and industrial branding rather than soft or playful styles.
The design appears intended to deliver a bold, contemporary sans optimized around rounded-rectangle geometry—prioritizing a strong, scalable silhouette and a cohesive, modular feel across letters and numerals.
The lowercase follows the same squared-round logic, with single-storey forms (notably a and g) that read plainly and modern. Numerals are similarly robust and simplified, matching the letters in weight and corner treatment for a uniform, system-like feel.