Sans Normal Kidov 1 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, confident, techy, convey motion, modernize tone, maximize impact, maintain clarity, oblique, rounded, smooth, clean, geometric.
A slanted sans with a smooth, rounded construction and largely uniform stroke weight. The letterforms lean consistently forward, with broad proportions and generous internal space, producing an open, legible texture. Curves are built from clean elliptical forms (notably in O/C/G and the bowls of b/p), while terminals are mostly sheared and straight-cut, reinforcing a crisp, engineered feel. Lowercase shows a tall x-height with simple, single-storey shapes and sturdy stems; numerals are wide and compact with the same forward slant and even rhythm.
Works especially well for headlines, branding, and promotional typography where a sense of speed and confidence is desired. Its wide forms and open counters also suit short UI labels, packaging callouts, and sports or tech-facing marketing when set at medium to large sizes.
The overall tone is energetic and assertive, with a contemporary, motion-driven feel. Its oblique stance and wide footprint read as sporty and forward-looking, balancing friendliness from rounded curves with a purposeful, technical crispness in the cuts and joins.
Likely designed to deliver a high-impact, modern italic voice that remains clean and highly readable. The goal appears to be a contemporary sans that communicates motion and strength through consistent slant, broad proportions, and rounded geometric construction.
Diagonal strokes (V/W/X/Y and K) are emphasized and contribute to a fast visual cadence. The sample text shows strong word-shape clarity at larger sizes, with tight, consistent spacing and a sturdy baseline presence typical of display-friendly grotesque-leaning italics.