Sans Contrasted Edsa 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, techno, assertive, retro, impact, ruggedness, modularity, branding, squared, rounded corners, chamfered, blocky, compact apertures.
A heavy, block-built sans with squarish bowls and corners softened by rounding and subtle chamfers. Strokes are generally uniform but show selective thinning at joins and notches, creating a crisp, cut-out rhythm rather than a purely monoline feel. Counters are compact and often rectangular, while terminals are flat and sturdy, giving the letters a stamped, engineered silhouette. The uppercase reads broad and stable; the lowercase follows the same angular logic with simplified forms and tight apertures, maintaining a consistent, modular texture across text.
Best suited to display settings where its mass and angular detailing can be appreciated—headlines, posters, team or event branding, packaging, and bold wayfinding or product labels. It can work for short bursts of text, but the tight apertures and dense rhythm make it more effective for titles and emphasis than long-form reading.
The overall tone is tough and mechanical, with a sporty, utilitarian confidence. Its squared geometry and clipped details evoke industrial labeling, athletic branding, and retro-futuristic display typography rather than a neutral everyday voice.
Likely designed to deliver maximum impact with a rugged, engineered look—combining squared, modular letterforms with controlled cut-ins to create a distinctive, high-energy texture that holds up in branding and large-format graphics.
The design relies on distinctive interior cut-ins and squared counter shapes that increase character at large sizes, while also making the texture dense in paragraphs. Numerals match the same rugged construction, with compact inner spaces and strong horizontal emphasis that keeps them visually cohesive with the caps.