Sans Superellipse Gukoh 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Flaco' by Letter Edit, 'MC Seatlon' by Maulana Creative, 'Crique Grotesk' and 'Frygia' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, industrial, high impact, bold legibility, brand presence, geometric clarity, approachable strength, rounded corners, blunt terminals, compact counters, high solidity, crisp edges.
A heavy, blocky sans with rounded-rectangle construction and softened corners throughout. Strokes are uniform with minimal modulation, producing dense letterforms and compact counters, especially in the bowls and apertures. Terminals are blunt and clean, with a straightforward, upright stance and a rhythm that feels stable and even across uppercase, lowercase, and figures. The overall geometry leans on superellipse-like curves for round letters while keeping straight stems and squared-off joins for a sturdy, engineered look.
Best suited to display typography where impact and clarity are priorities—headlines, posters, and bold brand marks. The dense, rounded construction also works well for packaging and signage where a sturdy, highly legible silhouette helps text stand out at a distance.
The tone is assertive and direct, but the rounded corners keep it approachable rather than aggressive. It reads as contemporary and utilitarian, with a friendly, brand-forward energy that feels at home in bold, attention-seeking settings.
The design appears intended to deliver maximum presence with a simplified, geometric construction: strong strokes, compact interior space, and rounded-rectangle curves that soften the overall voice. It prioritizes bold legibility and contemporary brand appeal over delicacy or fine typographic detail.
Uppercase forms emphasize simple, closed shapes (notably in letters like O, D, P, and R), while lowercase maintains a compact, sturdy profile that holds up well at large sizes. Numerals match the same rounded-rectilinear logic, giving mixed alphanumeric settings a consistent, tightly unified color.