Sans Normal Omlaf 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry, 'Linotype Aroma' and 'Linotype Aroma No. 2' by Linotype, 'Niko' by Ludwig Type, 'Adagio Sans' by Machalski, 'Accia Sans' by Mint Type, 'Cinta' by Tipo Pèpel, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, confident, playful, modern, high impact, approachability, clarity, modernity, rounded, geometric, soft, chunky, sturdy.
A heavy, rounded sans with compact counters, smooth curves, and firmly cut terminals. The design leans geometric, with broad circular forms in C/O and simplified, blocky construction in E/F/T, while diagonals in A/V/W/X feel stout and slightly condensed at joins. Letterspacing appears generous in the grid, but in text it reads dense and solid due to the thick strokes and tight interior spaces. Numerals are wide and punchy, with a prominent, almost teardrop-like tail on the 9 and a sturdy, curved 2 and 3.
Best suited to headlines, short statements, and display settings where its rounded, sturdy shapes can read clearly at medium-to-large sizes. It works well for branding systems, packaging, signage, and social graphics that need a friendly but assertive voice, and can support brief UI labels when ample size and spacing are available.
The overall tone is approachable and upbeat, balancing a contemporary geometric base with soft, rounded shaping that avoids a sterile feel. Its weight and compact counters give it a confident, attention-grabbing presence suited to cheerful, high-energy messaging.
The design appears aimed at delivering a modern, friendly geometric sans with high impact—combining simple construction and rounded forms to produce a strong, approachable display voice that remains clean and legible.
Distinctive details include the single-storey a and g, the strong, symmetrical bowls in B and 8, and a Q with a short diagonal tail that adds character without becoming decorative. Lowercase forms stay simple and open in silhouette, but the heavier stroke and smaller apertures can make dense paragraphs feel dark at smaller sizes.