Sans Normal Pules 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Otter' by Hemphill Type, 'Artico' by cretype, and 'Ashemore Softened' by insigne (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, bubbly, casual, approachability, playful impact, soft display, friendly branding, rounded, soft, blobby, cartoonish, compact.
A heavy, rounded sans with softly inflated strokes and generous corner radii throughout. Forms are built from simple curves with minimal contrast and a slightly irregular, hand-shaped feel that keeps counters and terminals from looking mechanical. Proportions are compact with sturdy stems, open bowls, and circular tendencies in letters like O and o; apertures stay fairly open for a display-friendly rhythm. Numerals match the letterforms with chunky silhouettes and simplified interior shapes, maintaining consistent weight and softness across the set.
Best suited to headlines, posters, packaging, and brand marks that benefit from warmth and high visual weight. It also fits children’s materials and playful editorial callouts where a friendly, chunky texture is desirable and readability at small sizes is not the primary goal.
The overall tone is cheerful and approachable, leaning toward a kid-friendly, snackable “bubble” aesthetic. Its soft massing and rounded details give it a welcoming, informal voice that feels more fun than formal.
The design appears intended to deliver maximum friendliness and presence through soft, rounded construction and simplified, high-weight forms. It prioritizes a fun, approachable display voice with consistent, bubble-like shapes that hold up well in short words and prominent messages.
Stroke endings are consistently rounded and the spacing feels designed for impact at larger sizes, producing strong word shapes in headlines. The slightly organic geometry helps avoid a sterile look while keeping the alphabet cohesive and easy to scan.