Sans Normal Pukam 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Grota Rounded', 'Grota Sans', and 'Grota Sans Rounded' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social graphics, playful, friendly, punchy, retro, display impact, approachability, youthful tone, retro flavor, rounded, soft-cornered, chunky, bouncy, informal.
A heavy, rounded sans with an overall rightward slant and softly eased corners. Strokes are thick and largely uniform, with generous curves and compact counters that keep the texture dense and high-impact. The geometry favors broad bowls and blunt terminals, while diagonals and joins stay smooth rather than sharp, producing a buoyant rhythm across words and lines. Numerals and capitals read as sturdy, simplified shapes with a cohesive, blocky silhouette.
Best suited for short, high-visibility text such as headlines, posters, product packaging, and bold logo wordmarks. It also works well for social graphics and promotional copy where a friendly, attention-grabbing presence is more important than long-form readability.
The tone is upbeat and approachable, with a comic, poster-like energy. Its inflated curves and thick, slanted forms feel casual and confident, leaning toward fun, youthful branding rather than formal communication.
The design appears intended to deliver maximum impact with a soft, approachable voice—combining thick, rounded construction with a built-in slant to create energetic, easygoing display typography.
Spacing and proportions create a lively, slightly uneven cadence that enhances the informal feel, especially in mixed-case settings. The italic slant is integral to the design rather than a subtle oblique, helping the type maintain forward motion in headlines.