Sans Normal Bokid 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Real Head' and 'FF Real Text' by FontFont (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, neutral, modern, clean, functional, friendly, versatility, legibility, neutrality, clarity, everyday use, humanist, open apertures, rounded terminals, balanced proportions, clear counters.
A clean sans serif with smooth, continuous curves and largely uniform stroke thickness. Rounds (C, O, G) are generously open and even, while straight-sided forms keep a calm, stable rhythm. Terminals are mostly squared with subtle softening, and joins are tidy without sharp contrast or calligraphic modulation. Numerals are straightforward and highly legible, matching the overall restrained, contemporary construction.
Well-suited to interface copy, product copy, and general-purpose editorial typography where consistent texture and clarity matter. It also works for wayfinding and informational graphics thanks to its open forms and straightforward numerals, and can support restrained branding systems that need a contemporary but non-showy sans.
The tone is neutral and dependable, leaning modern and approachable rather than technical or quirky. Its even texture and open shapes feel pragmatic and reader-focused, giving layouts a calm, unobtrusive voice.
The design appears intended as a versatile, all-around sans for comfortable reading and broad applicability. It prioritizes clarity, balanced proportions, and consistent rhythm, aiming to stay neutral in tone while remaining friendly and accessible in everyday use.
In text, the spacing reads steady and unforced, producing an even gray value across lines. Key shapes stay distinct at a glance (notably the open bowls and clear interior counters), supporting quick scanning in mixed-case settings.