Sans Contrasted Erga 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sports, retro, assertive, mechanical, impact, signage, ruggedness, geometric styling, retro display, octagonal, chamfered, squared, compact, angular.
A heavy, squared sans with pronounced chamfered corners and crisp, mostly straight-sided construction. Curves are reduced to faceted arcs, giving round letters like O and C an octagonal feel, while terminals end in clean, flat cuts. Stroke contrast shows up as slight thick–thin modulation and wedge-like joins in diagonals (notably in K, V, W, X), producing a punchy, engineered texture. Counters are tight and rectangular, with small apertures and consistent, blocky spacing that reads strongly at display sizes.
Best suited for headlines and short blocks of text where its angular mass and faceted curves can be appreciated. It works well for logo wordmarks, sports or team-style branding, posters, packaging, and bold signage applications that need an industrial, high-impact voice.
The overall tone is tough and utilitarian, with a retro-industrial flavor reminiscent of signage, equipment markings, and bold athletic graphics. Its sharp geometry and dense black shape communicate confidence and impact rather than softness or delicacy.
The design appears aimed at delivering a strong, modular display sans that balances strict geometry with subtle contrast for added snap. Its chamfered, machine-cut detailing suggests an intention to evoke constructed, industrial letterforms while remaining legible in bold, compact settings.
Uppercase forms stay rigid and modular, while lowercase echoes the same squared logic, keeping the family visually unified. Numerals follow the same chamfered system, with angular bowls and clipped corners that maintain a uniform, rugged rhythm across mixed text.