Sans Contrasted Hilo 12 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, industrial, retro, assertive, sporty, techno, impact, mechanical, branding, display, blocky, squared, octagonal, condensed counters, notched terminals.
A blocky display sans with squared, octagonal silhouettes and frequent chamfered corners. Strokes are heavy and mostly uniform, but with visible modulation created by cut-ins, notches, and small rectangular counters that sharpen the rhythm. Apertures tend to be tight and geometric, producing compact internal spaces and a strong, poster-like texture. The overall construction feels modular and engineered, with sturdy verticals and straight horizontals dominating the forms.
Best suited to short, high-impact settings such as headlines, posters, wordmarks, and sports or event branding where strong silhouettes matter. It can also work well on packaging and signage that benefits from an industrial, engineered look, especially at larger sizes where the internal cut-ins and tight counters remain clear.
The font conveys a tough, no-nonsense tone with a distinctly retro-industrial flavor. Its angular cuts and compact counters give it an energetic, competitive feel that reads as sporty and techno-adjacent rather than friendly or casual. The dense black shapes create high visual impact and an authoritative presence.
The design appears intended to deliver maximum visual punch through chunky geometry, squared curves, and distinctive chamfered details. It prioritizes bold silhouette recognition and a consistent mechanical rhythm, suggesting a display face built for branding and attention-grabbing titles.
Several letters show distinctive stencil-like cutaways and squared bowls that emphasize a mechanical, machined aesthetic. The numerals follow the same angular logic, with simplified geometry and tight counters that keep the set visually consistent in headline use.