Sans Superellipse Hulan 5 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Palo' by TypeUnion, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, assertive, industrial, retro, sporty, punchy, high impact, space saving, graphic clarity, signage tone, logo ready, condensed, blocky, squared, compact, sturdy.
A compact, heavy sans with squared, superellipse-like curves and broadly consistent stroke widths. Counters are tight and openings are small, giving the letters a dense, poster-ready texture. The forms lean on straight-sided stems with rounded corners, and terminals are generally blunt rather than tapered. Uppercase shapes are tall and compressed, while the lowercase follows the same blocky construction with simple, sturdy bowls and minimal modulation; numerals match the same condensed, closed-in rhythm.
Best suited to headlines, posters, packaging, and branding where strong impact and compact width are advantages. It also fits wayfinding and signage-style applications that benefit from sturdy, simplified shapes, and can work for short UI labels when set large enough to keep the tight counters from filling in.
The overall tone is bold and no-nonsense, with a utilitarian, athletic feel. Its dense silhouettes and squared curves read as confident and impactful, evoking signage, sports graphics, and retro display typography.
This font appears designed to deliver maximum visual weight in minimal horizontal space, using squared, rounded-corner geometry to maintain clarity and consistency. The emphasis is on bold presence and a cohesive, modern-industrial rhythm rather than airy readability.
At text sizes the small apertures and tight counters create a dark color, so spacing and size choices will strongly affect legibility. The design’s consistent geometry and rounded-rectangle logic give it a cohesive, logo-friendly voice across letters and figures.