Sans Superellipse Hidus 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Sansmatica' by Fontop, 'Neusa Neu' by Inhouse Type, 'Opinion Pro' by Mint Type, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, assertive, industrial, sporty, poster-ready, utilitarian, maximize impact, save space, modernize tone, systematic geometry, blocky, compact, rounded corners, geometric, sturdy.
A compact, heavy sans with rounded-rectangle construction and broadly squared counters. Curves resolve into softened corners rather than full circular bowls, producing a sturdy, modular silhouette. Strokes stay consistently thick with minimal contrast, and joins are clean and direct, giving letters a dense, even texture. Uppercase forms read tall and condensed, while lowercase keeps simple, functional shapes with short ascenders/descenders and straightforward terminals; numerals match the same blocky, rounded geometry.
Best suited to headlines and display settings where a compact, high-impact voice is needed—posters, signage, sports or tech branding, packaging, and short UI labels. It can work for brief text blocks at larger sizes, especially with added spacing to avoid a heavy, saturated color.
The overall tone is bold and no-nonsense, with an industrial, sporty confidence. Its compressed heft and rounded corners feel contemporary and engineered, prioritizing impact and clarity over elegance or warmth.
The design appears intended to deliver maximum visual weight in a condensed footprint while maintaining a clean, modern sans structure. Rounded-rectangle geometry suggests a focus on contemporary branding and legibility at display sizes, with a controlled, systematic feel.
In text, the tight, dark rhythm creates strong emphasis and works best when some tracking and generous leading are available. The geometric rounding and squared counters make the design feel consistent across letters and figures, with particularly strong headline presence.