Sans Normal Mylum 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Identidad' by Punchform, 'Peter' by Vibrant Types, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, sporty, modern, playful, impact, approachability, clarity, modernity, simplicity, rounded, blocky, compact, soft, sturdy.
A heavy, rounded sans with broad proportions and a compact, stable silhouette. Strokes are uniformly thick with smooth curves and clean, straight terminals, giving forms a dense, blocky presence without sharp edges. Counters are relatively tight, and letters like a, e, and g use simple, single-storey constructions that read clearly at display sizes. Numerals follow the same chunky, circular logic, with an open, legible 4 and generous curves in 6–9.
Best suited to headlines, short statements, and branding where bold readability and a friendly, modern personality are desired. It will also perform well for packaging, signage, and promotional graphics that need impact at a glance, especially at medium to large sizes.
The overall tone is confident and approachable, pairing punchy weight with softened geometry. It feels contemporary and energetic, with a friendly, mass-market voice suited to attention-grabbing messaging rather than quiet refinement.
The design appears intended to deliver maximum presence with simple, rounded forms—prioritizing clarity and immediacy while avoiding harshness. Its geometric construction and compact texture suggest a goal of versatile, contemporary display typography for commercial and editorial emphasis.
The rhythm is compact and emphatic, with strong verticals and rounded bowls that create a consistent, poster-like texture in paragraphs. The ampersand and punctuation match the same robust, simplified styling, reinforcing a cohesive display character.